These are dashboard summary metrics, not badges assigned to each customer:
Customers with no confirmed payment are not included in these payment-behaviour calculations.
A customer record stores a name, optional email, phone, Instagram handle, address, and TIN. The name can be the person's or business's name. You also choose Prospect or Customer manually. The customer page keeps their invoices and payments together and can show lifetime value, outstanding balance, invoice count, average order, days to pay, on-time rate, top products, and recent activity when enough history exists.